I am a CAL Berkeley alumni who is currently working on developing and opening up an Eco-friendly, fashion forward online retail shop. While a strong emphasis will be on fashion, home decor and lifestyle products will also be available. I have somewhat obscurely named “Bachman’s Sparrow.” That is, it is obscure if you have no idea who Bachman is (whom most will not), and the message I believe he stands for. Reverend Bachman was a naturalist in the late 1800s. In particular, he loved birds. The Bachman Warbler and Bachman Sparrow are both named after this Lutheran minister, and are now either certainly or quite nearly extinct due to environment destruction. I chose the sparrow for my name because of its resilience and often flourishing adaptability to survive in the development of manmade structures.

Similarly, my boutique will provide alternative answers to the growing concerns of environmental destruction and consumer consciousness. All our products will be made either with organic materials or made to order, eliminating huge amounts of waste mass produced items culminate, offering more sustainable products, and reducing our carbon footprints. Not to mention that each hand-made item is unique, allowing you to stand out from the crowd.